Paul Gross Obituary: Fresno CA, Founder of Hocus Pocus Online Magic Store has died

Paul Gross Obituary
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Paul Gross Death – Paul Gross, a native of Fresno, California, and a professional magician and the founder of Hocus Pocus Magic shop has passed away. He was announced dead in a social media post that read “Dear Friends and Family of Paul Gross, It is with great sadness and heavy hearts we announce the passing of our beloved husband and father, Paul. We know Paul had such a huge impact on so many people, and his larger-than-life personality will be missed by all who knew him.”

Who was Paul Gross?

Paul Gross was a native of Fresno, California and the founder of the Hocus Pocus Magic shop opened in 1976 in Fresno. With the opening of the online Hocus Pocus Magic Shop in 1997, Paul and his wife Betty were able to introduce magic to a far wider audience than they had previously imagined. The true start of this tale, however, came in October 1960 when Paul Gross, then five years old, saw the first Magic Land of Allakazam program on television.

Paul had a childhood fascination with magic tricks and began performing professionally for clubs, schools, and any other available location when he was a teenager. Paul was touring the United States as a twenty-year-old performing corporate events for one of the biggest banks in the world. Then, in 1976, he launched the first Hocus Pocus Magic Shop; to make it profitable, he had to sell $100 a day, which he did.

After founding the Shop, Paul kept up his professional performance career for decades, developing his close-up and stage magic. Paul enjoys talking about effects and illusions with today’s working professionals, amateurs, and collectors since he has firsthand experience with magic. In 1997, Paul and his Betty launched the online Hocus Pocus.

About Paul Gross

Paul hosted lectures, swap meets, and magic club meetings at his company, as if he wasn’t already overly busy. Dreams come true when it comes to his enormous dealer booths at magic conventions, where he showcased and marketed everything from small finger tricks to elaborate stage illusions. He adored the doves, silks, tubes, boxes, and flowers that he had saw his heroes utilize.

Occasionally, he would put on a full-length performance utilizing the best equipment manufactured by well-known artists like Abbott Magic, Norm Nielsen, Richard Hughes, Owen Magic Supreme, and others. His favorite illusion—the Hindu Basket—was how he would always end his performance. Straight-shooting and unafraid to voice his opinions, Paul occasionally did so in loud, profanity-filled tones.

However, beneath his somewhat rough demeanor lay a golden heart. He frequently gave the Magic Castle Library innumerable volumes. When Mark Wilson, his idol and close friend, ran the Castle’s Magic University, he gave free props and equipment to the institution. Paul enjoyed gardening and spending time with his grandchildren when he wasn’t in “business mode.”


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